For the second time in months, AT&T takes issue with Verizon Wireless (VZW) ads and now they are suing VZW over the “There’s a map for that” ads AT&T claims are misleading and not an accurate representation of their network coverage.  AT&T has asked a Federal Court in Georgia to issue a cease and desist order on the ads and said the ads are causing it to lose ”incalculable market share.”

VZW launched an ad campaign last month that targeted Apple’s ‘There’s an app for that” spots touting the iPhone, which AT&T exclusively offers, with their own “There’s a map for that” ads. AT&T claims the ads don’t accurately represent AT&T’s coverage. The ads show maps of the two companies’ 3G wireless coverage, and AT&T claims that the blank spots on the map for AT&T in the ads mislead viewers into thinking that AT&T has no service in those areas.

“By communicating that AT&T customers have no coverage in large parts of the country, Verizon is misleading the public about an essential component of the services AT&T offers,” the lawsuit said. AT&T argues in the lawsuit that customers can “fully use their wireless devices outside of a ‘3G’ coverage area and undisputedly have coverage in areas depicted by white or blank spaces on the maps used in Verizon’s advertisements.”

So, should AT&T be more concerned about the ‘misleading’ ads or building a better network?  I say both, but if recent customer satisfaction reports are an indicator, the network needs to get much more robust and soon.

The video showing one of the VZW ads is below: